Fergus Dyer-Smith

You’ll soon get to know that crowd sourcing is my thing. The idea that collectively people can make the world a better place appeals to me inherently. Check this post over at BBH (great blog by the way). Before I set up Wooshii there was Wooshare and our focus there was on collective action. Facebook kind of killed us off with the Facebook group and pages but I still dig the idea.

It is not a new one though… Check The Global Ideas Bank. They’ve been around for years. Their origins lie in the Institute for Social Inventions, which was set up in 1985 by Nicholas Albery, social inventor and visionary extraordinaire. The website seems to of kind of died but looking through there are some great crowdsourced social ideas.

Personally I feel there are big bucks to be made in crowdsourced creativity but it is a new model and therefore one that we are still coming to grips with. Crowdsourcing technical ability has been prevalent for a good while now but ideas are a little less tangible, harder to protect, value and therefore purchase. It takes an entire shift in attitude and assumption of trust in order to work. eBay and a whole variety of other sites have shown how quickly a market can adopt to new ideas and methods of interacting so I hold high hopes.